Monday, March 23, 2015

Our model for tourism devt in Osun – Daniyan

By Jimoh Babatunde
Tourism is becoming a critical instrument of furthering economic growth in developing countries, generating a large share of worldwide employment , it is estimated that over 10,000 new direct jobs will be created through tourism development programme.
As many developing countries are keying into tourism as a mean of diversifying their economy, Osun state government wanting to reap the abundant benefits of its tourism potentials gathered the best brains to fashion out a tourism master plan for the state which took a look at all the possible resources and arts that can be converted to something you can create cash flow for the state.



The immediate past chairman of the Osun Tourism Board, Engr. Abimbola Daniyan, in a chat with Vanguard in his Oke Pupa office, said the Osun tourism master plan took a a global look in prioritizing them to see say which are the most attractive and those that have economy of scale as well as those with high value.



Economy of scale



Daniyan who also doubled as the Senior Special Assistance to the Governor on tourism before boards and cabinet positions were effectively dissolved noted that Osun is a very fortunate state as there are resources which are visible and those that are not visible.



“What makes both visible and not too visible effective and turn them into assets is our vision. How we see them and how we understand how they can be plugged into economic spheres.”



Tourism in Osun, according to him, enjoys the benefits of multiple resources which they intend converting to assets through creating cash flows around them.



“The most obvious being Osun Osogbo festival, which the whole world gets to hear about year in year out. Another economic assets which is popular is Olumirin water falls.”



He explained that Osun Tourism Investors’ Guide, which is an extract developed from the Osun Tourism Master Plan, contains the state tourism assets and investment blueprints for the major tourist assets that will enable investors know where to put their money .



Daniyan noted that the goal is to set up a model for the rapid social and economic transformation of the state through Public_Private-Partnership. “So what government first did was one to develop infrastructure, a necessary pre condition to have tourists to access the different sites and move around the state.



He added that “we are allowing those who know how to do it to do so, we are taking part either through investment that has token , as the government has put in place an investment structure in which it will have not more than 20% maximum of investment and in some cases it does not have to put a kobo.



Daniyan disclosed this was experimented with at the Olumirin water fall, “ where we were able to realise aboutN14m in that year through gate takings without putting any facility there. We made sure there was no revenue leakage.”



Daniyan explained that the experiment at the fall has shown that there is possibility of making it there. “So the investors can see the potential there as this is a validated data that is published every week on our website and since it is with private sector they can trust them to know they can make profit.”



“He said “ Olumirin water fall is the most visited tourist site in Nigeria today. As at November of 2014, from January to November we had grossed 50,000 visitors. No other tourist site has had that level of patronage . And what do we have there ? Just nature. We had not developed any of the physical facilities to make people stay more and enjoy more to spend more.”



When asked to provide information of what the state will invest in tourism, Daniyan said the total investment required for successful execution of high priority tourism projects is about N15billion and that it is expected that the government will fund basic infrastructure and pilot projects in phase one, while Private investors will fund commercial tourist attractions in phase two and three.



“Now, we know that at Olumirin the preponderant number of visitors are students and young people, mostly from outside of the state. They come from different states of the country. So they need low cost accommodation . We need investment in this area as well as entertainment facilities , just like restaurant . All of this has been put down for us to look for investors .



http://www.vanguardngr.com/wp-content/uploads/2015/03/tour-a.jpg
Engr. Daniyan
Why listing the phasing of capital investments in some selected tourist sites like Olumirin water falls; Osun International tourist Village; Ile Ife cluster; Ayikunnugba and Kiriji War cluster as well as Yoruba World Heritage City, Daniyan noted that the boar came up with a package to add value to the annual Osun Osogbo festival.



“One of the things you will notice is that we identified major festivals for commercialisation, but how do we go about this packaging?. We realised that the Osun Osogbo festival is the most popular in the state. There is a river side to it, so what a good tourist destination does is to harness the crowd that comes around for the festival.”
- See more at: http://www.vanguardngr.com/2015/03/our-model-for-tourism-devt-in-osun-daniyan/#sthash.avBSrxVo.dpuf





By Jimoh Babatunde
Tourism is becoming a critical instrument of furthering economic growth in developing countries, generating a large share of worldwide employment , it is estimated that over 10,000 new direct jobs will be created through tourism development programme.
As many developing countries are keying into tourism as a mean of diversifying their economy, Osun state government wanting to reap the abundant benefits of its tourism potentials gathered the best brains to fashion out a tourism master plan for the state which took a look at all the possible resources and arts that can be converted to something you can create cash flow for the state.



The immediate past chairman of the Osun Tourism Board, Engr. Abimbola Daniyan, in a chat with Vanguard in his Oke Pupa office, said the Osun tourism master plan took a a global look in prioritizing them to see say which are the most attractive and those that have economy of scale as well as those with high value.



Economy of scale



Daniyan who also doubled as the Senior Special Assistance to the Governor on tourism before boards and cabinet positions were effectively dissolved noted that Osun is a very fortunate state as there are resources which are visible and those that are not visible.



“What makes both visible and not too visible effective and turn them into assets is our vision. How we see them and how we understand how they can be plugged into economic spheres.”



Tourism in Osun, according to him, enjoys the benefits of multiple resources which they intend converting to assets through creating cash flows around them.



“The most obvious being Osun Osogbo festival, which the whole world gets to hear about year in year out. Another economic assets which is popular is Olumirin water falls.”



He explained that Osun Tourism Investors’ Guide, which is an extract developed from the Osun Tourism Master Plan, contains the state tourism assets and investment blueprints for the major tourist assets that will enable investors know where to put their money .



Daniyan noted that the goal is to set up a model for the rapid social and economic transformation of the state through Public_Private-Partnership. “So what government first did was one to develop infrastructure, a necessary pre condition to have tourists to access the different sites and move around the state.



He added that “we are allowing those who know how to do it to do so, we are taking part either through investment that has token , as the government has put in place an investment structure in which it will have not more than 20% maximum of investment and in some cases it does not have to put a kobo.



Daniyan disclosed this was experimented with at the Olumirin water fall, “ where we were able to realise aboutN14m in that year through gate takings without putting any facility there. We made sure there was no revenue leakage.”



Daniyan explained that the experiment at the fall has shown that there is possibility of making it there. “So the investors can see the potential there as this is a validated data that is published every week on our website and since it is with private sector they can trust them to know they can make profit.”



“He said “ Olumirin water fall is the most visited tourist site in Nigeria today. As at November of 2014, from January to November we had grossed 50,000 visitors. No other tourist site has had that level of patronage . And what do we have there ? Just nature. We had not developed any of the physical facilities to make people stay more and enjoy more to spend more.”



When asked to provide information of what the state will invest in tourism, Daniyan said the total investment required for successful execution of high priority tourism projects is about N15billion and that it is expected that the government will fund basic infrastructure and pilot projects in phase one, while Private investors will fund commercial tourist attractions in phase two and three.



“Now, we know that at Olumirin the preponderant number of visitors are students and young people, mostly from outside of the state. They come from different states of the country. So they need low cost accommodation . We need investment in this area as well as entertainment facilities , just like restaurant . All of this has been put down for us to look for investors .



Why listing the phasing of capital investments in some selected tourist sites like Olumirin water falls; Osun International tourist Village; Ile Ife cluster; Ayikunnugba and Kiriji War cluster as well as Yoruba World Heritage City, Daniyan noted that the boar came up with a package to add value to the annual Osun Osogbo festival.



“One of the things you will notice is that we identified major festivals for commercialisation, but how do we go about this packaging?. We realised that the Osun Osogbo festival is the most popular in the state. There is a river side to it, so what a good tourist destination does is to harness the crowd that comes around for the festival.”
- See more at: http://www.vanguardngr.com/2015/03/our-model-for-tourism-devt-in-osun-daniyan/#sthash.avBSrxVo.dpuf
By Jimoh Babatunde
Tourism is becoming a critical instrument of furthering economic growth in developing countries, generating a large share of worldwide employment , it is estimated that over 10,000 new direct jobs will be created through tourism development programme.
- See more at: http://www.vanguardngr.com/2015/03/our-model-for-tourism-devt-in-osun-daniyan/#sthash.avBSrxVo.dpuf
By Jimoh Babatunde
Tourism is becoming a critical instrument of furthering economic growth in developing countries, generating a large share of worldwide employment , it is estimated that over 10,000 new direct jobs will be created through tourism development programme.
- See more at: http://www.vanguardngr.com/2015/03/our-model-for-tourism-devt-in-osun-daniyan/#sthash.avBSrxVo.dpuf