Nigerian
Tourism Development Corporations (NTDC) has concluded plans to
rebrand the country with “Tour Nigeria” logo to promote domestic
tourism.
Mr Folarin Coker, the Director-General
(D-G) of NTDC disclosed this at an interactive session with newsmen
in Lagos late on Saturday.
He said that the brand was an ambitious
attempt at promoting tourism in Nigeria.
“It will showcase the vibrant and
friendly energies of Nigerians through different creative
expressions.
“ It will also leverage on our
abundant power to celebrate our heritage and promote our natural and
cultural tourism assets, destinations and people, ” he said.
Coker said that part of his mandate as
he DG of NTDC was to reverse the negative impressions in the minds of
the public about Nigerian Tourism.
It is also to galvanize commercial
tourism, promote our diverse multicultural heritage, he said.
He listed others to include evolving
new channels of tourism markets whilst promoting Nigeria in a
positive light and shaping a positive perception of its citizens.
He added that the brand would leverage
on the best of Nigeria.
“Nigerians are known to be
intelligent and hardworking people.
“We are also known for our “can-do”
and “never-say-never” attitudes, which are complemented by
friendly and accommodating spirits.
“We are proudly the most populous
black nation on earth; home to the second largest film industry on
the globe whilst also being the fashion, technological and creative
hub of Africa,”Coker said.
Coker said that in line with the
corporation’s agenda to promote domestic and regional tourism, the
“Tour Nigeria” brand was conceived to drive domestic consumption
of our tourism assets and products.
It would also add to the nation’s
GDP, create employment, and increase spending in the economy.
No comments:
Post a Comment