By NTDC media team
The Director General of the Nigerian Tourism Development
Corporation (NTDC), Dr. Mrs. Sally Uwechue-Mbanefo has reiterated that tourism
is an alternative to oil
Mrs. Mbanefo emphasised that tourism is a sector that can
give the Nigerian economy the paradigm shift from the absolute dependence on a
dwindling oil sector to a vibrant and sustainable multi sector driven by
tourism. She emphasised that what the country needs now is to increase its production
capacity by investing in sectors that are labour intensive like tourism,
agriculture and manufacturing.
She highlighted the role of government through her
corporation to market Nigeria as a foremost destination for business, sports,
religious, leisure and cultural tourism. Sighting that the current
administration’s change agenda, has provided the right platform to attract the
much needed investment into tourism ventures. She also said the contributions of tourism activities which range from
transportation (carhire, buses, trains and airplanes) to accommodation
facilities (hotels, motels, guest inns) and food (bukkas, restaurants) have not
been properly captured in the statistical data of Nigeria as defined by UNWTO
criteria, saying that “if this is done, the huge earnings of tourism sector
will be seen and government, donor agencies, Nigerian and internal business
owners will be convinced to fund and invest in the sector”.
She explained that the tourism value chain that cuts across
all sectors of the economy has the potential to create the most employment
opportunities, grow small and medium scale enterprises, reduce poverty and
foster encourage social integration
Promoting and preserving our tourist and historical sites and
assets she said will empower local communities, states where they are located
which would reduce rate of urban migration She made this assertion known during
the 7th Annual National Conference of the Academy for Entrepreneurial
Studies, Nigeria (AES) recently held at the Nigerian Institute of International
Affairs in Lagos with the theme” Nigeria Beyond Oil”.
The NTDC Boss, Mrs. Sally Mbanefo defined tourism from a
United Nations World Tourism organisation (UNWTO) and said the tourismvalue chain means we must apply a holistic
approach to what tourism is, the prospects and the challenges. She further said
that Tourism is the greatest employer of labour in the world, as one in every
eleven jobs is a hospitality employee, so we must not under estimate the power
of tourism to generate revenue and boost the Gross Domestic Products (GDP) of
any economy.
The event had various
speakers from both the government and private sector, who presented papers
focused on the need for economic diversification from oil dependence as
captured by the conference theme.
Speaking earlier, the Director General of the Manufacturers
Association of Nigeria (MAN), Mr. Remi Ogunmefum opined that “the future is
bright for Nigeria, with Landmass population of 9237km abound in human and
natural resources. He further emphasised on the relevance of manufacturing to
the economic growth of the Nigerian economy, stating that interest rates on
credit facilities must be reviewed to make facilities accessible and profitable
for Nigerian entrepreneurs.
Lagos State Governor His Excellency Akinwumi Ambode,
represented by the Honourable Commissioner for Wealth Creation and Employment,
Mr. Babatunde Durosimi said, “My administration’s commitment to wealth creation
and youth empowerment initiatives is a top priority of our programmes’, He also
pledged to support the goals and aspirations of AES to enhance good governance
and economic development in Nigeria.
Dr.(Mrs) Nike Akande, former Minister of Industries and
Chairman AES Excellence Club in her speech said that the forum is timely despite the setback
Nigeria is witnessing due to over dependence on oil over the years. She further
clarified that the AES is a non- political group rather it comprises of Nigeria
of impeccable Character, high integrity, technocrats and proactive
professionals who are passionate about Nigeria.
Speaking earlier the registrar of AES Mr. Paul Umukoro
emphasised on the need to shift attention from oil. He noted that part of the
problems bedevilling the country has been lack of transparency and saving
culture. “A country with a large deposit
of gold and the oldest forest in the world has no business with poverty if we
properly explore and harness our endowments to unravel the economic challenges
that befalls us, he said”
Another speaker, entertainment practitioner and renowned
comedian, Mr. Julius Agu applauded the Director General of (NTDC), Mrs. Mbanefo in her dogged efforts
in promoting and marketing domestic tourism and said the creative art industry
is the key to youth and economic empowerment as such government should support
and promote it.
Other speakers at the forum included representatives of the
Ministers of Agriculture, Minister of State for Petroleum, Minister State for
Trade and Investment, Executive Secretary Technical education Board who all
echoed the need to diversify into other sub sectors such as farming, gas and
hydro carbon and education.
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