Swiss International Hotels &
Resorts is proud to announce the signing of a license agreement with
the owning company of Alisa Hotel Accra.
Since last week Friday, the hotel will
undergo re-branding and training initiatives for a period of 3
months. The new name of the hotel will be: Swiss Spirit Hotel &
Suites Alisa - Accra.
This 199 room hotel is strategically
located in the upscale North Ridge district of Accra. North Ridge was
originally planned as a neighborhood for civil servants and
businessmen in the colonial era. Today, North Ridge remains one of
the best residential neighborhoods in Accra. The area of North Ridge,
West Ridge, and East Ridge, collectively referred to as "The
Ridge" is populated by several major embassies, including those
of Germany and the United Kingdom, making it an ideal location for an
international hotel brand.
The Swiss Spirit Hotel & Suites
Alisa – Accra will offer besides the 199 oversized rooms and
suites, a Swiss Café Restaurant & Lounge, a TED & Co Bar &
Lounge, The Box – for Meetings & Events and an Inspirations
Pool & Gym.
The General Manager of the Alisa Hotels
Ltd, Mr Yusuf Olela stated: “With Accra becoming one of the leading
destination cities in Africa, there has always been a call for Alisa
Hotel to be competitive in the global market and to reorganize its
services to international standards. We believe the association with
Swiss International will empower us to offer top international
hospitality services.”
The Hotel is the first hotel of the
chain in Ghana. The hotel has entered a license agreement with Swiss
International on March 3rd, and as such will benefit from the
strength and offerings of an international brand.
“We live in a globalized world.
Travellers seek the same levels of service and quality from the
hotels at home and abroad indicating demand for international hotel
brands.
Swiss International is making its debut
in the country and we are happy that we entered the capital”
commented Mr Henri W.R Kennedie, the CEO of Swiss International
Hotels & Resorts.
Mr Kwame Ofosu Bamfo, the owner of the
hotel added “This is an exciting time for our company as we partner
with Swiss International to gain and secure a stronger position in
the hotel market of Accra. I am convinced that our hotel, under the
flag of Swiss International, will continue to see higher peaks of
success.”
When asked about the role that emerging
markets like Ghana play in the broader portfolio of International
hotel brands like Swiss International, Dr Wasiu Babalola, Managing
Director - Africa for Swiss International Hotel & Resorts
commented: “In general, Africa is considered to be the market with
the biggest possibility for growth, as it is yet to maximize its
development potential. The hospitality industry in Ghana and Accra in
particular has seen huge growth around rising commercial centers and
natural resources extraction.”
The arrival of Swiss Spirit Hotel &
Suites brand in Ghana earmarks Swiss International’s commitment to
Africa. The chain is already represented in Nigeria with 2 hotels, in
Rwanda with 1 hotel and in Sierra Leone with 1 hotel and it is moving
to Kenya to operate a luxury resort
No comments:
Post a Comment