South African Tourism today announced
the appointment of FCB South Africa (PTY) LTD as its Lead Marketing
Agency in the execution of its mandate to market South Africa as a
tourist destination of choice to both domestic and international
tourists.
FCB South Africa’s appointment is on
a non-exclusive basis to provide SA Tourism with the development and
execution of integrated marketing services, media buying, planning
and coordination services globally for a period of 3 years effective
1 October 2015. The contract is extendable for a further 2 years at
the sole discretion of South African Tourism.
The tender process was completed having
full regard for all laws and regulations governing supply chain
management in the public sector with specific reference to Section 51
of the Public Finance Management Act (PFMA), Act 1 of 1999.
South African Tourism's Internal Audit
unit played an oversight role during each of the stages of the tender
process to ensure that roles, responsibilities and processes were
executed in unison of the Public Finance Management Act (PFMA) and
National Treasury Regulations to ensure that all relevant aspects
were addressed and complied with.
Thulani Nzima, SA Tourism’s Chief
Executive Officer says: “We are very excited as SA Tourism to have
FCB South Africa come on board as a Lead Marketing Agency at this
critical point when we are aligning our international and domestic
marketing strategies to speak in uniformity to the South African
Tourism brand. We are operating in a very competitive environment
that requires a well-defined brand that has global appeal and
affinity, is consistently and seamlessly communicated and marketed,
and has the impetus to attract tourists to our beautiful country.
FCB South Africa is widely regarded in
the industry for building some of South Africa’s iconic brands and
we are excited of our new partnership in taking tourism forward.”
Thulani concludes: “We are thrilled
with the new partnership that we envisage will strengthen our brand,
making it more recognisable and appealing to both domestic and
international tourists. We believe that the strength of our brand
will attract more tourists to our shores and contribute to the growth
of our economy and job creation.”
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