By Jimoh Babatunde
South Africa for three days brought
together African tourism stakeholders to do business with the best
tourism buyers from around the world as it hosted its 25th Tourism
Indaba in Durban . The Indaba tourism show which ended Monday had
over 1,000 exhibitors from 20 African countries, about 2,000 buyers
from the world’s tourism source markets and about 750 members of
the media.
It was an opportunity for the South
African government and its people to tell Africans and the world that
the recent attacks on foreign nationals in the country, Xenophobia,
was not in their character as they are open to people of diverse
nature. According to the Chief Executive of South African Tourism,
Thulani Nzima, “the success of the South African tourism industry
is inextricably bound to that of the African continent.”
This view was shared by the South
African Tourism Minister, Derek Hanekom, during the opening ceremony
when he said they are united in their resolve to build the positive
brand of Africa as a continent of unparalleled tourism opportunities
and to enhance tourism as a mainstream economic sector, “a sector
of hope for Africa and its people.”
He disclosed that on the African
continent, tourism directly and indirectly supports 20.5 million jobs
and represents 8.1 % of Africa’s gross domestic product. “In some
countries , more than 50% of their GDP comes from tourism.”
Hanekom explained that international
arrivals in Africa increased to 56 million tourists last year and are
expected to grow by between three and five percent in in 2015, “this
will probably exceed the projected growth in global arrivals, which
is between three and four percent.” He added “ in South Africa,
taking the direct and indirect impacts of tourism together, our
tourism sector now contributes over nine percent of gross domestic
product and supports over 1.5 million job opportunities countrywide.
And it continues to grow.”
SA's tourism minister dancing with the Benin republic team at Indaba |
The Minister noted that Indaba embraces
a spirit of partnership, of collaboration and winning together.
“Exhibitors are the real heroes of Indaba, driving growth in
tourist receipts and delivering on the promises they made in
marketing their destinations. “Tourism is a fantastic South African
success story, growing ahead of other economic sectors, creating jobs
and attracting foreign direct spend and investment in South Africa.
This year the Indaba theme recognizes the vital importance of the
tourism industry and exhibitors on the trade show floor. They are the
team that is helping the continent forward.”
Derek Hanekom noted that Indaba is a
critical component of growing tourism to South Africa as it gives
exhibitors a premium platform to showcase their products and services
as well as do business with the world. “The direct result of a
successful Indaba is sustained growth in receipts, investment in
infrastructure, thriving tourism businesses and growing numbers of
people employed in the industry.”
Speaking on the marketing efforts of
the South African Tourism, its Chief Executive, Thulani Nzima, said
their marketing efforts are paying off, “while South Africa is
justifiably world-famous as a premier safari destination, the
heritage and culture attractions of our destination are now
compelling reasons to visit South Africa too. “Most importantly,
South Africans are warm, friendly and welcoming people. It is the
South African people , as much as the destination, that make for an
unforgettable travel experience.”
Nzima said South African Tourism works
with its partners in the trade to position the tourism Indaba as the
only distinctly African global travel trade show in the world,
uniquely born in Africa to grow the African travel sector.
African tourism ministers meeting
In positioning Indaba to grow African
tourism, the South African Tourism Minister, Derek Hanekom, hosted
the second annual African Tourism Minister Summit to discus issues
pertaining to the growth and development of tourism on the continent.
Hanekom noted that the African region has many assets for tourism
development, but challenges to infrastructure development, visa
facilitation and connectivity and the financing of tourism
development have the potential to offset the African tourism growth.
He said though Africa is overwhelmed by
social and economic challenges, “but when consider the huge
potential that tourism offers the continent, we must embrace our task
of working together to advance our collective strengths and address
our challenges.” He said tourism is already changing lives,
creating jobs and building communities and that it has potential to
change even more lives for the better. “Africa is home to 15% of
the world’s population, but receives only about four percent of the
world’s tourists.
Imagine if we , collectively , grew our
share of global tourist receipts to 15%. Imagine the jobs we could
create, the lives we could impact and the change for better we could
affect across Africa.” Hanekom noted that Africa needs to support
each other and stand up for each other, “we need to work,
collectively, on the perception that the world has of our continent
and put our collective will into action to advance Africa. When we
support each other , and when we learn from each other , we build
success . Your success is our success and our success is your
success.“
- See more at:
http://www.vanguardngr.com/2015/05/south-africa-seeks-african-co-operation-to-advance-tourism-course/#sthash.gOaxWx22.dpuf
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