Didier Coeln, General Manager of the
5 star Intercontinental Hotel, Lagos has been in the hospitality industry for
the past 25 years. In this chat with JIMOH BABATUNDE, Coeln revealed how
he came into the industry and how he got to where he is today.
He said having travelled in many
countries within Africa and Middle East that he has gained a large experience
in leadership with multi cultural environment. “Being successful is achieving
results while focusing on service delivery and standards improvements.”
Here is an excerpt.
On how he came into the industry
I have always loved the hospitality
industry and so went to catering school for four years in Ecole
Hôtelière Namur, Belgium , where I learnt how to cook, serve and learnt
all the basic of the hotel industry.
It was four years program
which gave me opportunity of concentrating on all aspects of catering
Then went to International Hotel School of Glion, Switzerland, for
two and a half years preparing for management positions within the Hotel
industry.
So, basically , I have A level
technical with my catering school in Belgium. After my education , I entered
the hotel industry with the Hilton group as a low ranking staff and moved up
the ladder before moving over to Intercontinental and have remained here since
On challenges moving up the
ladder
Well, yes , you face some challenges
due to various hotels, environment, locations and of course, the most important
is the hard work that you have to put in and then you get support by
Intercontinental in your career development.
On his experience managing hotel in
Nigeria
The good thing is that from my
career, first of all, Nigeria is not the first place that I will be
working abroad , I have spent most of my careers working abroad in what
is known now as DRC and I have worked in Congo, in Kenya, Egypt , Saudi
Arabia and Oman and now Nigeria.
don’t think that there are bigger
challenge than anywhere else. It is same if you work in Saudi Arabia or in
Egypt not everything is readily available. So sometimes, you might have
the issue of finding the right equipment or the right type of goods that
you need, but there is always a solution.
There is nothing that makes Nigeria
more complicated, on the contrary, our Nigerian colleagues go out of their ways
to make guests happy unlike in Europe , five O clock is five O clock.
On the the edge of the hotel in
terms of competition
Well, our edge is obviously
when you are the newest, you are more up to date on matter of
technology. Then also our rooms are quiet large, we offer our
clients large varieties of dinning experience . Some hotels have one
restaurant, one bar, but here we have four different restaurants, three
different bars and definitely, you have wide range of possibilities for guests
that want to enjoy themselves while in Lagos. We have the latest
technology in the hotel, we have IP solutions as regards to telephone, TV,
internet and these are what guests are looking for, especially business
travellers .
On the hotel’s unique selling point
I think today, we have two unique
selling points. One is our rooms and the technology that goes with them,
including the bathrooms. I mean we have modern equipments and not all hotels
have what we have.
Our second selling point is our
Nigerian colleagues, right from the day we opened they have embraced the
philosophy of intercontinental and they are truly dedicated and they are
truly making all the efforts to make sure our guests are happy inspite of some
hitches.
They have done good jobs in
making the guests feel at home and for them to get the services they
expect to get from intercontinental property.
On connecting with the hotel
guests
Obviously, that is the most
important part of the day, even though sometimes, it can be a little bit
shorter due to desk work. Obviously the name of the game is to meet the guests,
to have contacts with them , to know what they will like us to improve , what
they will want to see, what they will like to get and making sure they are
happy and return back to us on their next trip to Lagos.
On the opportunities in the
hospitality industry in Nigeria
I think the opportunities here are
great and I think for what I know since Intercontinental hotel has
opened, a number of other international chains are trying to open an hotel in
Nigeria which shows definitely there are keen interests in Nigeria as a very
good market.
In any case, Nigeria is one of the
leading countries sub sahara Africa with large population, good GDP so there is
definitely good potential for the hotel industry here .
For the people, obviously that will
give opportunities for our Nigerian colleagues to grow, because if there are
new hotels coming up in the next two, four, five years, I am pretty sure
that our colleagues would have trainings that will make them grow in the
industry. That is the name of the game.
When I started my career, I started
as a receptionist, checking every day tomatoes, it took me several years to
become General Manager.
On the cost of accommodation in
Nigeria
I will not say it is expensive, it
is a fact that we try to balance between the investment to cost of running the
properties and then to make a profit.
Everybody knows that in a hotel that
you don’t get your investment back in a short time as it is a long time
investment, but at the end of the day, everybody in business aim is to make
profit. So, I don’t think the price of hotel in Nigeria is particularly high.
If you go to cities like London,
Tokyo or Paris, you will find hotels that are much more expensive than all the
hotels in Lagos.
On his vision for the hotel
My vision is to try to make
intercontinental Lagos the number one in Lagos and Nigeria, making sure people
recognised the quality of service being provided, the quality of the
equipment used against good quality price ratio
Intercontinental hotel
is a five star hotel and we are not new. We are different brands under the IHG
that gives customers opportunities to travel and remain in
intercontinental brand. The strength of the intercontinental is that it has the
largest members in loyalty program with over 72million members.
- See more at:
http://www.vanguardngr.com/2014/01/technology-gives-us-edge-hotels-coeln/#sthash.U3AR4hAn.dpuf
Didier
Coeln, General Manager of the 5 star Intercontinental Hotel, Lagos has
been in the hospitality industry for the past 25 years. In this chat
with JIMOH BABATUNDE, Coeln revealed how he came into the industry and
how he got to where he is today.
He said having travelled in many countries within Africa and Middle East that he has gained a large experience in leadership with multi cultural environment. “Being successful is achieving results while focusing on service delivery and standards improvements.”
Here is an excerpt.
- See more at: http://www.vanguardngr.com/2014/01/technology-gives-us-edge-hotels-coeln/#sthash.U3AR4hAn.dpuf
He said having travelled in many countries within Africa and Middle East that he has gained a large experience in leadership with multi cultural environment. “Being successful is achieving results while focusing on service delivery and standards improvements.”
Here is an excerpt.
- See more at: http://www.vanguardngr.com/2014/01/technology-gives-us-edge-hotels-coeln/#sthash.U3AR4hAn.dpuf
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